How can consumer involvement be changed through communication campaigns? An information content choice model applied to the olive oil case
ISSN: 0007-070X
Année de publication: 2021
Volumen: 123
Número: 11
Pages: 3672-3688
Type: Article
ISSN: 0007-070X
Année de publication: 2021
Volumen: 123
Número: 11
Pages: 3672-3688
Type: Article