How can consumer involvement be changed through communication campaigns? An information content choice model applied to the olive oil case
ISSN: 0007-070X
Year of publication: 2021
Volume: 123
Issue: 11
Pages: 3672-3688
Type: Article
ISSN: 0007-070X
Year of publication: 2021
Volume: 123
Issue: 11
Pages: 3672-3688
Type: Article