How can consumer involvement be changed through communication campaigns? An information content choice model applied to the olive oil case

  1. Garrido-Castro, E.
  2. Murgado-Armenteros, E.M.
  3. Torres-Ruiz, F.J.
British Food Journal

ISSN: 0007-070X

Year of publication: 2021

Volume: 123

Issue: 11

Pages: 3672-3688

Type: Article

DOI: 10.1108/BFJ-11-2020-1059 GOOGLE SCHOLAR