IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages

  1. Blasco-Arcas, L.
  2. Aznar-Baranda, J.-I.
  3. Hernández-Ortega, B.
  4. Ruiz-Mas, J.
Revista:
Industrial Management and Data Systems

ISSN: 0263-5577

Ano de publicación: 2011

Volume: 111

Número: 9

Páxinas: 1381-1398

Tipo: Artigo

DOI: 10.1108/02635571111182755 GOOGLE SCHOLAR
Fonte de datos: Scopus