IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages

  1. Blasco-Arcas, L.
  2. Aznar-Baranda, J.-I.
  3. Hernández-Ortega, B.
  4. Ruiz-Mas, J.
Journal:
Industrial Management and Data Systems

ISSN: 0263-5577

Year of publication: 2011

Volume: 111

Issue: 9

Pages: 1381-1398

Type: Article

DOI: 10.1108/02635571111182755 GOOGLE SCHOLAR
Data source: Scopus