IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages

  1. Blasco-Arcas, L.
  2. Aznar-Baranda, J.-I.
  3. Hernández-Ortega, B.
  4. Ruiz-Mas, J.
Zeitschrift:
Industrial Management and Data Systems

ISSN: 0263-5577

Datum der Publikation: 2011

Ausgabe: 111

Nummer: 9

Seiten: 1381-1398

Art: Artikel

DOI: 10.1108/02635571111182755 GOOGLE SCHOLAR
Datenquelle: Scopus