Nociones básicas sobre responsabilidad social corporativa. Caso de estudiola Universidad de Jaén

  1. Raquel PUENTES-POYATOS 1
  2. María del Mar VELASCO-GÁMEZ 1
  1. 1 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Revista:
Revista de antropología experimental

ISSN: 1578-4282

Año de publicación: 2016

Título del ejemplar: La responsabilidad social corporativa

Número: 16

Páginas: 5-24

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Revista de antropología experimental

Resumen

In recent years we have witnessed a great transformation of values in society, where those of ethics and responsibility have got an increasing role. The outcropping of new social demands claiming by companies socially responsible behavior, condition them to contribute to achieve an economic, social and environmental development of sustainable and responsible way. In this context, the objective of this article is to highlight the importance of Corporate Social Responsibility (CSR), analyzing its concept, guiding principles and main practices, supported by a case study, the University of Jaén. We will finish, standing for the advantages and benefits of CSR organizations and the instruments to communicate and put across their commitment to CSR.

Referencias bibliográficas

  • Asociación Española de Contabilidad y Administración de Empresas (2003). Marco conceptual de la responsabilidad social corporativa. Madrid: AECA.
  • Balbanis, G., Phillips, H.C., & Lyall, J. (1998). Corporate Social Responsibility and Economic Performance in the top British companies: are they linked?. European Business Review, 98(1), 25-44.
  • Berman, S., Wicks, A. C., Kotha, S., & Jones, T. (1999). Does stakeholder orientation matter? The relationship between stakeholder management models and firm financial performance. Academy of Management Journal, 42, 488-505.
  • Brundtland, G. H. (1987). World Commission on Environment and Development. Our common future(Vol. 383). Oxford, Oxford University Press.
  • Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497-505.
  • Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39–48.
  • Comisión de las Comunidades Europeas (CCE) (2001). Libro Verde: Fomentar un marco europeo para la responsabilidad social de las empresas. Bruselas: CCE. COM (2001) 366.
  • Comisión de las Comunidades Europeas (CCE) (2002). Comunicación de la Comisión relativa a la responsabilidad social de las empresas: una contribución empresarial al desarrollo sostenible. Bruselas: CCE. COM (2002) 347
  • Donaldson, T. & Prenton, L (1995). The stakeholder theory of the corporation: Concepts, evidence and implications. Academy of Management Review, 20(1), 65-91.
  • Druker, P. F. (1984). The new meaning of corporate social responsibility. California Management Review. 26, 53-63.
  • FEISR (2014). Observatorio de la Inversión socialmente responsable en España.
  • Freeman, B. (2006). Substance sells: Aligning corporate reputation and corporate responsibility. Public Relations Quarterly, 51, 12-19.
  • Freeman, R. E. (1984). Strategic management: a stakeholder approach. Boston: Pitman.
  • Friedman, M.(1962). Capitalism and freedom. Chicago: University of Chicago Press.
  • Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine, September 13, 32-33.
  • Garrigues, A., & Trullenque, F. (2008). Responsabilidad social corporativa: ¿papel mojado o necesidad estratégica?, Harvard Deusto Business Review, Enero, 19-36.
  • Gildia, R.L. (1995). Consumer survey confirms corporate social responsibility affects buying deci-sions. Public Relations Quarterly, 39, 20-21
  • Global Compact (2001). Principios del Pacto Mundial (Global Compact). ONU.
  • Global Compact (2015). Informe Reporting 2015.
  • Global Reporting Initiative (GRI) (2006). Guía para la elaboración de memorias de sostenibilidad. Ámsterdam: GRI.
  • Greening, D. W., & Turban, D. B. (2000). Corporate social performance as a competitive advantage in attracting a quality workforce. Business & Society, 39, 254-280.
  • Inglehart, R. (2000). Globalisation and Postmodern values. Washington Quarterly, 23(1), 215-228.
  • International Organization for Standardization-ISO (2010). ISO 26000-social responsibility. ISO.
  • Judge, T. A., & Bretz, R. D. (1992). Effects of work values on job choice decisions. Journal of Ap-plied Psychology, 77(33), 261-271.
  • Maignan, I., Ferrell, 0. C., & Hult, G. T. (1999). Corporate citizenship, cultural antecedents and busi-ness benefits. Journal of the Academy of Marketing Science, 27, 455-469.
  • Marín, L., & Rubio, A. (2008). ¿Moda o factor competitivo? Un estudio empírico de responsabilidad social corporativa en Pyme. Tribuna de economía, ICE, 842, 177-193.
  • McWilliams, A., & Siegel, D. (2000). Corporate Social Responsibility and Financial Performance: Correlation or Misspecification?. Strategic Management Journal, 21(5), 603-609.
  • Ministerio de Trabajo y Asuntos Sociales (2005). Documento síntesis de las tres primeras sesiones del Foro de Expertos de RSE. Madrid.
  • Moore, G. (2001). Corporate Social and Financial Performance: An Investigation in the UK Super-market Industry. Journal of Business Ethics, 34(3-4), 167-180.
  • Moreno, J. A. (2004). Responsabilidad social corporativa y competitividad: una visión desde la empresa. Revista Valenciana de Economía y Hacienda, 12, 9-50.
  • Muñoz, M. J. (2004). Influencia de la responsabilidad social corporativa en el valor de la empresa. En: De la Cuesta González, M., & Rodríguez Duplá, L. (coords.). Responsabilidad social corporativa (365-391). Salamanca: Universidad Pontificia de Salamanca. Colección: Bibliotheca Salmanticensis. Estudios.
  • Nieto, M., & Fernández, R. (2004). Responsabilidad social corporativa: la última innovación en management. Universia Business Review, nº 1, p. 28-39.
  • Organización de las Naciones Unidas (ONU). (2014). Objetivos de desarrollo del milenio. Informe 2014. ONU. Nueva York: Naciones Unidas.
  • Organización Internacional del Trabajo (OIT) (1998). Declaración de la OIT relativa a los principios y derechos fundamentales en el trabajo. Ginebra: OIT.
  • Organización para la Cooperación Y El Desarrollo Económico (OCDE) (2002). Guidelines for mul-tinational enterprises. Paris: OCDE.
  • Orlitzky, M. (2001). Does firm size confound the relationship between corporate social performance and firm financial performance?. Journal of Business Ethics, 33(2), 167-180.
  • Owen, C., & Scherer, R. (1993). Social responsibility and market share. Review of Business, 15, 11-17.
  • Quazi, A. M. (1997). Corporate social responsibility in diverse environments: A comparative study of managerial attitudes in Australia and Bangladesh. Business & Professional Ethics Journal, 16, 67-84.
  • Quazi, A. M., & O’brien, D. (2000). An empirical test of a cross-national model of corporate social responsibility. Journal of Business Ethics, 25, 33-51.
  • Sen, A. (1999). Development as freedom. Gran Bretaña: Oxford University Press.
  • Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38, 225-243.
  • Simpson, W.G. & Kohers, T. (2002). The link between corporate social and financial performance: Evidence from the banking industry. Journal of Business Ethics, 35(2), 97-109.
  • Smith, N. C. (2003). Corporate social responsibility: Whether or how?. California Management Review, 45(4), 52-76.
  • Steiner, G. A., & Steiner, J. E. (1977). Business, government and society – A managerial perspective. New York: McGraw-Hills, Inc.
  • Todaro, M. (2006). Economic Development. Singapur: Longman, 9ª Ed.
  • Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attrac-tiveness to prospective employees. Academy of Management Journal, 40(3), 658-763.
  • Uhlaner, L.M., van Goor-Balk, A., & Masurel, E. (2004). Family business andcorporate social re-sponsibility in a sample of Dutch firms. Journal of Small Business and Enterprise Deve-lopment,11(2), 186-194.
  • Unión Europea (2014). Directiva 2014/95/UE del Parlamento Europeo y del Consejo, de 22 de octubre de 2014, por la que se modifica la Directiva 2013/34/UE en lo que respecta a la divulgación de información no financiera e información sobre diversidad por parte de determinadas grandes empresas y determinados grupos. DOUE 15.11.2014.
  • Universidad de Jaén (2013). Informe de progreso del Pacto Mundial. Universidad de Jaén.
  • Universidad de Jaén (2014). II Plan estratégico de la Universidad de Jaén 2014-2020. Universidad de Jaén.
  • Vogel, D. (2005). The market for virtue: The potential and limits of corporate social responsibility. Washington, D.C.: Brookings Institution Press
  • Voltes, P. (2002). La edad de oro de los escándalos financieros. Clío: Revista de historia, 8, 50-54.
  • Waddock, S.A., & Graves, S. B. (1997). The corporate social performance-financial performance link. Strategic Management Journal, 18(4), 303-319.
  • Wanous, J. P. (1992). Organizational entry: Managing human resources. Addison-Wesley: Reading, MA.
  • World Business Council on Sustainable Development (WBCSD) (2002). Corporate social responsi-bility. The WBCSD’s Journey. Génova: WBCSD
  • Zaman, M., Yamin, S., & Wong, F. (1996). Environmental consumerism and buying preference for green products. Proceedings of the Australian Marketing Educators Conference, 613-626
Fuente de los datos: Dialnet