Nociones básicas sobre responsabilidad social corporativa. Caso de estudiola Universidad de Jaén

  1. Raquel PUENTES-POYATOS 1
  2. María del Mar VELASCO-GÁMEZ 1
  1. 1 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Aldizkaria:
Revista de antropología experimental

ISSN: 1578-4282

Argitalpen urtea: 2016

Zenbakien izenburua: La responsabilidad social corporativa

Zenbakia: 16

Orrialdeak: 5-24

Mota: Artikulua

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In recent years we have witnessed a great transformation of values in society, where those of ethics and responsibility have got an increasing role. The outcropping of new social demands claiming by companies socially responsible behavior, condition them to contribute to achieve an economic, social and environmental development of sustainable and responsible way. In this context, the objective of this article is to highlight the importance of Corporate Social Responsibility (CSR), analyzing its concept, guiding principles and main practices, supported by a case study, the University of Jaén. We will finish, standing for the advantages and benefits of CSR organizations and the instruments to communicate and put across their commitment to CSR.

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