CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information

  1. Bernabé-Moreno, J.
  2. Tejeda-Lorente, A.
  3. Porcel, C.
  4. Fujita, H.
  5. Herrera-Viedma, E.
Revue:
Knowledge-Based Systems

ISSN: 0950-7051

Année de publication: 2015

Volumen: 80

Pages: 163-179

Type: Article

DOI: 10.1016/J.KNOSYS.2014.12.033 GOOGLE SCHOLAR