CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information
- Bernabé-Moreno, J.
- Tejeda-Lorente, A.
- Porcel, C.
- Fujita, H.
- Herrera-Viedma, E.
Journal:
Knowledge-Based Systems
ISSN: 0950-7051
Year of publication: 2015
Volume: 80
Pages: 163-179
Type: Article