Cooperación e internacionalización en el sector del aceite de oliva como estrategia para la competitividad. El caso del Grupo Hojiblanca

  1. María Jesús Hernández Ortiz 1
  2. Alfonso Miguel Márquez García 1
  3. Cristina Pedrosa Ortega 1
  1. 1 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Revue:
Cuadernos de estudios agroalimentarios

Année de publication: 2012

Titre de la publication: Las cadenas de valor globales y el sector agroalimentario

Número: 4

Pages: 103-117

Type: Article

Résumé

Food industry is currently under pressure due to lower prices and the fall in consumption resulting from the economic crisis, and the asymmetry among the different actors in the value chain pushing down their margins and jeopardizing their survival. Strategies for getting a larger size through different processes of cooperation and internationalization are alternatives that can enable small producers stay in business, as is happening in the case of Hojiblanca in the olive oil sector.