Identificación de ítems para medir las experiencias del turista en destino

Laburpena

In recent years, increases the interest of the perspective of Experience Economy for tourism analysis. Even more than in other productive activities, in the field of tourism which are really consumers looking for is the experience associated with travel, and not buying the travel itself. Therefore, companies and destinations must reorient their strategies, creating products capable of generating real experiences to their customers, even unique, or at least different. The key issue in this process is to measure these experiences. Understanding the factors that influence the experience of a tourist is today one of the fundamental elements for planning and destination management. So, in this paper, the results of a first approach to identifying (but not quantified) of large items, through a set of indicators to measure the experiences of tourists in a destination are presented .