Denominaciones genéricas de alimentospropuesta de un modelo de análisis y orientaciones para el diseño de sistemas de clasificación bajo un enfoque de marketing

Zusammenfassung

The main function of food classification systems (FCSs) is to regulate the market and inform it (consumers above all) about the different types of products and their characteristics. However, the reality is that many of these systems give rise to confusion and prevent consumers from obtaining a clear idea of them, making the purchasing process more difficult. The ultimate goal of this work is to contribute to the development of efficient FCSs so that the consumers, markets and society in general benefit from them. For that, a model to analyse the quality of any FCS is developed and proposed and also some orientations to design consumer effective FCSs are suggested. The model and different variations of FCSs were empirically tested by means of an online test-survey through a consumer panel (n=960). In conclusion, the proposed model is viable. Suggestions for the design are provided and modifications for some current FCSs.