Publications dans lesquelles il/elle collabore avec EVA MARÍA MURGADO ARMENTEROS (2)

2025

  1. Consumer knowledge in marketing: a critical review and research agenda

    Spanish journal of marketing-ESIC, Vol. 29, Núm. 1

2021

  1. How can consumer involvement be changed through communication campaigns? An information content choice model applied to the olive oil case

    British Food Journal, Vol. 123, Núm. 11, pp. 3672-3688