JOSE
RUIZ MAS
Researcher in the period 2007-2010
Lorena
Blasco Arcas
Publications by the researcher in collaboration with Lorena Blasco Arcas (2)
2014
-
La televisión como nuevo canal de distribución
Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas
2011
-
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages
Industrial Management and Data Systems, Vol. 111, Núm. 9, pp. 1381-1398