Online Communication of Sustainability in the Social Economy: A Comparative study
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Universidad de Jaén
info
ISSN: 1576-0162
Year of publication: 2024
Issue: 67
Pages: 243-271
Type: Article
More publications in: Revista de economía mundial
Abstract
Spain is the world leader in olive oil production. The aim of this article is to analyze the type of non-financial information (CSR) that companies in the sector disseminate on their websites and the factors that explain a greater online dissemination. The fsQCA methodology is applied. The results indicate that companies focus on communicating the knowledge generated on aspects related to food safety and that the dissemination of CSR is affected by factors such as having a commercial orientation towards the online market, having channels of interactivity with stakeholders and offering organic/ecological products.