Online Communication of Sustainability in the Social Economy: A Comparative study

  1. Raquel Puentes Poyatos 1
  2. Adoración Mozas Moral 1
  3. Enrique Bernal Jurado 1
  1. 1 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Journal:
Revista de economía mundial

ISSN: 1576-0162

Year of publication: 2024

Issue: 67

Pages: 243-271

Type: Article

More publications in: Revista de economía mundial

Abstract

Spain is the world leader in olive oil production. The aim of this article is to analyze the type of non-financial information (CSR) that companies in the sector disseminate on their websites and the factors that explain a greater online dissemination. The fsQCA methodology is applied. The results indicate that companies focus on communicating the knowledge generated on aspects related to food safety and that the dissemination of CSR is affected by factors such as having a commercial orientation towards the online market, having channels of interactivity with stakeholders and offering organic/ecological products.