“No moral integrity”Influencer sharenting and parental protective perception

  1. Vizcaíno-Verdú, Arantxa 1
  2. Aguaded, Ignacio 2
  3. Ortega-Tudela, Juana M. 3
  1. 1 Universidad Internacional de La Rioja

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  2. 2 Universidad de Huelva

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

  3. 3 Universidad de Jaén

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Anàlisi: Quaderns de comunicació i cultura

ISSN: 0211-2175 2340-5236

Year of publication: 2023

Issue Title: Cibercultura en els mitjans socials: ciutadania, educació i creativitat a través dels nous llenguatges

Issue: 69

Pages: 11-31

Type: Article

DOI: 10.5565/REV/ANALISI.3611 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Anàlisi: Quaderns de comunicació i cultura


Sharenting has been analyzed from different perspectives, introducing insights into the risks and opportunities of presenting children’s lives on social media. Researchers have addressed how this phenomenon impacts the lives of influencers, children, youth, and parents who engage in sharenting on YouTube, Instagram, and TikTok. From the perspective of “sharenters”, there is a common assumption that sharenting is not problematic, as they control and ensure the safety of children. However, some studies highlight the threats and consequences of this practice to the integrity of minors on the internet. In this paper, we analyze the perception of parents who are unfamiliar with the phenomenon of influencer sharenting on YouTube, Instagram, and TikTok, to understand their ethical concerns as seen from outside the communities of celebrity practices and their followers. Through a survey of 350 Ibero-American parents, we explored their opinions of this phenomenon, the reasons why they think influencers share their children’s lives, the potential risks, and whether there is a correlation between their use of social media and sharenting. Parents argued that there was a lack of moral integrity among influencers, and emphasized the importance of protecting children to avoid transforming them into promotional assets. We conclude that beyond the privacy policies of these platforms, further research should address how the unique affordances of these platforms impact children’s safety on the internet.

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