Apoyo del residente de Córdoba-España al turismo en un contexto de pandemiaexplorando factores sociodemográficos

  1. Julia Margarita Núñez-Tabales 1
  2. Francisco José Rey-Carmona 1
  3. José Luis Durán-Román 2
  4. Juan Ignacio Pulido-Fernández 2
  1. 1 Universidad de Córdoba
    info

    Universidad de Córdoba

    Córdoba, España

    ROR https://ror.org/05yc77b46

  2. 2 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Revista:
Revista de ciencias sociales

ISSN: 1315-9518

Año de publicación: 2023

Título del ejemplar: Transformaciones económicas y sociales para adaptarse a la era digital…

Volumen: 29

Número: 8

Páginas: 421-436

Tipo: Artículo

DOI: 10.31876/RCS.V29I.40963 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista de ciencias sociales

Resumen

El éxito o fracaso del desarrollo turístico de un determinado destino, está relacionado con el apoyo de los residentes a su sostenibilidad. El objetivo del estudio es determinar la percepción del residente de la ciudad de Córdoba (España) sobre el apoyo al turismo en un contexto de pandemia, así como examinar qué factores sociodemográficos son determinantes en dicho apoyo. Se diseñó una investigación cuantitativa, de tipo descriptivo, con diseño de campo, no experimental y transversal. Se utilizó un cuestionario para la recogida de datos, distribuido mediante patrón aleatorio de día/hora/lugar en la población objetivo (residentes mayores de 18 años), recopilándose una muestra de 434 encuestas. Mediante la metodología estadística de tablas de contingencia afloraron las variables determinantes del apoyo al turismo por parte del residente. Los resultados evidencian que los hombres, con edad intermedia (40-54 años), no residentes en el centro de la ciudad, empresarios, con ingresos del hogar superiores a los 5.000 euros mensuales y con dependencia económica personal del turismo, son los que más apoyan la atracción de turistas en pandemia. Los resultados pueden ser muy útiles para los planificadores turísticos a la hora de definir estrategias que fomenten el desarrollo del turismo en la ciudad.

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