Redes sociales y vacunación COVID-19análisis del comportamiento de usuarios en España

  1. Andrea Langbecker 1
  2. Daniel Catalán Matamoros 1
  1. 1 Universidad Carlos III de Madrid
    info

    Universidad Carlos III de Madrid

    Madrid, España

    ROR https://ror.org/03ths8210

Journal:
Perspectivas de la comunicación

ISSN: 0718-4867

Year of publication: 2023

Volume: 16

Issue: 2

Type: Article

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Perspectivas de la comunicación

Abstract

The anti-vaccine community has on the social media one of the main channels for the dissemination of fake news and disinformation. This represents a challenge for governments during health crises. This study analyzes the behavior of social media users in relation to COVID-19 vaccination through a national survey including 1800 representatives of the Spanish population. WhatsApp, Facebook and Instagram users were the most vaccinated. However, TikTok and YouTube hosted the highest percentage of the unvaccinated. In relation to the booster dose, most users show a positive attitude, with Facebook users standing out, while YouTube users show the highest rejection. In addition, users who have spent more time on social networks were less vaccinated with booster doses, had a higher percentage of unvaccinated. Concrete data are provided to develop communication strategies such as segmentation and social listening to be carried out during a crisis.

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