Motivaciones y satisfacción en el turismo patrimonial. El caso de Granada (España)

  1. José Valverde-Roda
  2. Tomás López-Guzmán
  3. Miguel Jesús Medina-Viruel
  4. Gema Gomez-Casero
Revista:
Revista de estudios regionales

ISSN: 0213-7585

Año de publicación: 2022

Número: 124

Páginas: 101-126

Tipo: Artículo

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Otras publicaciones en: Revista de estudios regionales

Resumen

El objetivo de esta investigación es el estudio de las motivaciones turísticas y el análisis del grado de satisfacción de los visitantes que llegan a Granada (España). Para ello, se ha realizado una segmentación del turista en base a su interés cultural y su percepción emocional con el destino. Los resultados del estudio destacan la existencia de tres segmentos (alternativo, cultural y patrimonial), siendo el turista patrimonial el que declara un mayor grado motivación y satisfacción. En este sentido, el estudio destaca una relación positiva entre la motivación cultural y el grado de satisfacción experimentado.

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