Big Data and language learning. Opportunities for entrepreneurship

Resumen

Big Data may become the new source of competitive advantage to firms because it produces real-time information about almost everything for making better decisions. This paper intends to show the importance and some effects of Big Data on entrepreneurship, focusing both on its advantages and disadvantages, understanding the current situation and exploring the future situation of the technology and its uses. Special attention is given to the relevance of Big Data for blurring language barriers to international business in two ways: first, by helping language learning in a real personalized way what focuses on the skills each individual really needs and the best way he/she can learn according to his/her personal abilities, availability, etc.; and second, by fostering AI-based solutions that may give any individual multilingual ICT-mediated abilities for becoming a real world citizen. Big Data is promoted by big technological companies that are investing heavily in hardware and software for making the most of the information analysis it delivers. But Big Data also may offer opportunities for small and flexible business that may address needs of small segments of customers in a way nobody could imagine without the information Big Data can deliver. However, SMEs need to face the challenge of adapting to these disruptive changes and to the difficulties of attracting qualified personnel.