Análisis estratégico de una red de actores de turismoun estudio comparativo en ciudades de Ecuador

  1. López Molina, Diana 1
  2. Pulido Fernández , Juan Ignacio 2
  1. 1 Universidad de Cuenca
    info

    Universidad de Cuenca

    Cuenca, Ecuador

    ROR https://ror.org/04r23zn56

  2. 2 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Journal:
BAGE. Boletín de la Asociación Española de Geografía

ISSN: 0212-9426,  2605-3322

Year of publication: 2022

Issue: 94

Type: Article

DOI: 10.21138/BAGE.3283 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: BAGE. Boletín de la Asociación Española de Geografía

Abstract

The analysis of actor networks in tourist destinations has grown in importance in the scientific literature. In this article, the application of the SNA (Social Network Analysis) network methodology in four cities of Ecuador, allows us to know the structure of their relationships and strengths through a set of indicators such as density and centrality, the latter focused from its degree of entry (outdegree), i.e. the number of direct relationships that the actors claim to have, and its degree of exit (indegree), in other words, the number of times that an actor is mentioned by another actor. The results of this study show that each city has different dynamics both in relation to its level of participation and in terms of relationships in the network; actors from the public sector and the different unions and associations stand out, while actors who do not have these strengths are at a lower level.

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