Los turistas con discapacidad en el mercado turístico españolcaracterización, hábitos de consumo y tendencias
ISSN: 0423-5037, 3020-6723
Year of publication: 2014
Issue: 199
Pages: 35-53
Type: Article
More publications in: Estudios Turísticos
Abstract
Disabled tourists form a potential market segment in the context of the Spanish tourism. Paying attention to their needs and consumption habits is advisable because of their profi tability and for reasons of social responsibility. This study lets know the characteristics of the disabled public and identify different aspects which must improve in order to achieve their complete insertion in the tourist activity.