Segmentación y percepción turística en destinos patrimonio material de la humanidad: Córdoba (España)

  1. Pérez Gálvez, Jesús Claudio 1
  2. Medina-Viruel, Miguel Jesús 1
  3. López-Guzmán, Tomás 1
  4. Muñoz-Fernández, Guzmán 1
  1. 1 Universidad de Córdoba
    info

    Universidad de Córdoba

    Córdoba, España

    ROR https://ror.org/05yc77b46

Revue:
Revista de ciencias sociales

ISSN: 1315-9518

Année de publication: 2020

Volumen: 26

Número: 1

Pages: 11-24

Type: Article

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D'autres publications dans: Revista de ciencias sociales

Résumé

The inclusion as a World Heritage Site of a place, supposes, at the same time as an instrument of preservation, a recognition of its heritage quality and a tourist incentive. The objective of this work is to define the typologies of tourists who visit the cities that have such places. The methodology used has been a survey of 1,341 tourists visiting a World Heritage Site city, such as Córdoba, in Spain, through a cluster analysis, based on their perception of historical heritage and cultural motivations, as well as a non-parametric study of the sociodemographic characteristics of the segments of the tourists found and the valuations of the attributes of the city. The results identify four types of tourists. In addition, the different emotional perception, according to the respondent’s cluster, translates into different assessments of the city’s tourist resources. In conclusion, this research helps to understand the characteristics of the identified tourist groups to facilitate sustainable heritage management and provide an appropriate cultural tourism offer

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