Medios y desconfianza en vacunasun análisis de contenido en titulares de prensa

  1. Catalán-Matamoros, Daniel
  2. Peñafiel-Saiz, Carmen
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Any de publicació: 2019

Número: 74

Pàgines: 786-802

Tipus: Article

DOI: 10.4185/RLCS-2019-1357 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Revista Latina de Comunicación Social

Resum

Introduction: Mistrust of vaccines is a serious health challenge. The media can encourage use of effective healthcare services. Objective: Examine media coverage of vaccines and identify key features, frames and the tone towards vaccines. Methodology: A content analysis of 131 headlines and lead paragraphs about vaccines was conducted in the Spanish print media from 2012 to 2017. Results: Headlines were succinct, mean of 8.5 words (range: 1-19, SD: ± 3.5). Positive headlines were more frequent than neutral and negative ones, and while negative headlines remained unchanged (p = .163), positive and neutral ones increased significantly (p < .001, p = .037 respectively). The most frequent words related to a) actors involved in vaccination; b) specific vaccines; c) actions related to vaccination; and d) research. Conclusions: Positive and neutral headlines towards vaccination have increased.  Findings may contribute to the broader task of improving media practices in times of anti-vaccine lobbies.

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