Análisis de la secuencia de visita a Granada de los turistasDiferencias por origen y grado de experiencia con el destino

  1. ROCÍO MARTÍNEZ SUÁREZ 1
  2. JOSÉ ALBERTO CASTAÑEDA GARCÍA 1
  3. MIGUEL ÁNGEL RODRÍGUEZ MOLINA 1
  4. JULIO VENA OYA 1
  1. 1 Universidad de Granada, España
Revista:
Estudios de economía aplicada

ISSN: 1133-3197,  1697-5731

Año de publicación: 2019

Título del ejemplar: Turismo, movilidad y desarrollo sostenible

Volumen: 37

Número: 1

Páginas: 105-121

Tipo: Artículo

DOI: 10.25115/EEA.V37I1.2571 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Estudios de economía aplicada

Resumen

The objective of the study is to identify the typical route of different sets of tourists (national vs. foreign, new vs. repeat) in a cultural destination, such as Granada. Using 'Google Location History', we get visit sequence followed by more than 300 tourists. After adapting and contextualizing the data for this field of study, Sequence Alignment is applied, a methodology used in biochemical research. The result is that the original place of tourists and the number of previous visits determine the spatial-temporal behavior of tourists. Then, repeat tourists prefer not to visit places with a lot of visitors, except if they are non-national tourists, in which case they decide to revisit the main attraction of the city. This work aims to highlight the usefulness of sequence alignment in tourism research.

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