Análisis de la secuencia de visita a Granada de los turistasDiferencias por origen y grado de experiencia con el destino

  1. ROCÍO MARTÍNEZ SUÁREZ 1
  2. JOSÉ ALBERTO CASTAÑEDA GARCÍA 1
  3. MIGUEL ÁNGEL RODRÍGUEZ MOLINA 1
  4. JULIO VENA OYA 1
  1. 1 Universidad de Granada, España
Revista:
Estudios de economía aplicada

ISSN: 1133-3197,  1697-5731

Año de publicación: 2019

Título del ejemplar: Turismo, movilidad y desarrollo sostenible

Volumen: 37

Número: 1

Páginas: 105-121

Tipo: Artículo

DOI: 10.25115/EEA.V37I1.2571 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Estudios de economía aplicada

Resumen

El objetivo del trabajo es identificar la ruta típica de distintos conjuntos de turistas (nacionales vs. extranjeros; nóveles vs de repetición) en un destino cultural, como es Granada. Haciendo uso de la herramienta ‘Cronología de Google’, se obtiene la secuencia o ruta de visita seguida por más de 300 turistas. Tras adaptar y contextualizar los datos para este ámbito de estudio, se aplica el Alineamiento de Secuencias, metodología propia de la investigación en bioquímica. Como resultado se obtiene que el lugar de origen del turista y el número de visitas previas condicionan el comportamiento espacio-temporal de los turistas. Así, los turistas de repetición preferirán no visitar lugares con mucha aglomeración de visitantes, excepto si son turistas no nacionales, en cuyo caso deciden volver a visitar el principal atractivo de la ciudad. Este trabajo pretende poner de manifiesto la utilidad del alineamiento de secuencias dentro de la investigación turística.

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