Construcción social de la imagen de una ciudad a través de Instagramel caso de Granada

  1. Francisco-Javier Cantón-Correa 1
  2. Jordi Alberich-Pascual 1
  1. 1 Universidad de Granada. Facultad de Comunicación y Documentación
Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2019

Issue Title: Número multidisciplinar de Información y Comunicación

Volume: 28

Issue: 1

Type: Article

DOI: 10.3145/EPI.2019.ENE.08 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

Our digital world is increasingly visual. Mobile applications focused on digital photography such as Instagram are vehicles for the creation, manipulation and instant diffusion of images. Instagram is therefore an open window to research in Social Sciences and Digital Humanities, and an opportunity to investigate how young users of this application develop visual culture in their local environments through global visual languages. The present work analyzes the production of Instagram in Granada from a sample of 955.564 publications and 375.758 images published and geolocated over a year (between April 2017 and April 2018), with the aim of showing how the image of a city is socially constructed. The geographical, social network, and content analysis of the study sample has allowed to establish which are the main focal points of visual attraction of the city, as well as the most active neighborhoods and districts; the most relevant members of a user network that is self-constructed in a heterogeneous and open manner, with strong intermediary nodes of an “instagramist” style that connect subcommunities; as well as the widespread use of the application both for business promotion and for the development of individual creativity. All this indicates how the Instagram publications in Granada make visible the importance and incidence of tourism in the city.

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Funding information

Este artículo se enmarca dentro del proyecto Transmedialización y crowdsourcing en las narrativas de ficción y no ficción audiovisuales, periodísticas, dramáticas y literarias (Referencia CSO2017-85965-P), dirigido por los profesores Domingo Sánchez-Mesa Martínez y Jordi Alberich-Pascual. Ministerio de Economía, Industria y Competitividad, Gobierno de España

Funders

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