Desarrollo sostenible del oleoturismoun análisis de la colaboración entre actores

  1. Carrillo-Hidalgo, Isabel 1
  2. Casado-Montilla, Jairo 1
  3. Pulido-Fernández, Juan Ignacio 1
  1. 1 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Revista:
Revista de ciencias sociales

ISSN: 1315-9518

Ano de publicación: 2021

Volume: 27

Número: 2

Páxinas: 19-38

Tipo: Artigo

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Outras publicacións en: Revista de ciencias sociales

Resumo

Oleotourism arises as a form of economic diversification in olive oil producing regions, which are highly dependent on agriculture. To achieve sustainable development, collaboration between the actors that influence and are affected by this activity is essential, since tourism must be analyzed as an integrated system and these relationships favor the industry and the destination itself. This fact raises the need to know in depth what is the predisposition that oil tourism companies present to collaborate and cooperate with each other and with the rest of the actors involved in the tourist activity, being the main objective of this work. To this end, through a descriptive study and applying a complex survey, managers of companies located in Andalusia-Spain, pioneers in the diversification of their activity towards oleotourism, were interviewed. The results show that the priority of companies to collaborate is low, with the public sector being the preferred actor and the predisposition to invest economic capital in collaboration networks is minimal. It is concluded that, in terms of collaboration between the interested parties of the oleotourism market, the companies with the best positioning in this activity need information, training and incentives to develop it.

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