Principales motivaciones del consumidor de alimentos ecológicos en Italiael caso del aceite de oliva

  1. Manuela Vega Zamora 1
  2. Simona Naspetti 2
  3. Raffaele Zanoli 2
  1. 1 Universidad de Jaén

    Universidad de Jaén

    Jaén, España


  2. 2 Università Politecnica delle Marche, Ancona. Italia

ISSN: 1405-3195

Year of publication: 2020

Volume: 54

Issue: 3

Pages: 327-336

Type: Article


More publications in: Agrociencia


Cited by

  • Dialnet Métricas Cited by: 1 (26-11-2023)
  • Dimensions Cited by: 2 (06-03-2023)

JCR (Journal Impact Factor)

  • Year 2020
  • Journal Impact Factor: 0.391
  • Journal Impact Factor without self cites: 0.359
  • Article influence score: 0.117
  • Best Quartile: Q4
  • Area: AGRICULTURE, MULTIDISCIPLINARY Quartile: Q4 Rank in area: 51/57 (Ranking edition: SCIE)

SCImago Journal Rank

  • Year 2020
  • SJR Journal Impact: 0.189
  • Best Quartile: Q3
  • Area: Environmental Science (miscellaneous) Quartile: Q3 Rank in area: 232/402
  • Area: Plant Science Quartile: Q4 Rank in area: 398/522
  • Area: Agronomy and Crop Science Quartile: Q4 Rank in area: 281/396
  • Area: Animal Science and Zoology Quartile: Q4 Rank in area: 360/481

Scopus CiteScore

  • Year 2020
  • CiteScore of the Journal : 0.6
  • Area: Environmental Science (all) Percentile: 21
  • Area: Agronomy and Crop Science Percentile: 18
  • Area: Plant Science Percentile: 15
  • Area: Animal Science and Zoology Percentile: 15

Journal Citation Indicator (JCI)

  • Year 2020
  • Journal Citation Indicator (JCI): 0.15
  • Best Quartile: Q3
  • Area: AGRICULTURE, MULTIDISCIPLINARY Quartile: Q3 Rank in area: 60/83


(Data updated as of 06-03-2023)
  • Total citations: 2
  • Recent citations: 1


Despite the widespread growth of organic farming in Europe, the behavior of organic food markets differs among countries. Thus, in some countries such as Italy there is a great imbalance between production and consumption, causing part of the production to go to foreign markets. This situation is evident in olive oil, an emblematic product in the Italian agricultural sector. In this context, the development of internal demand is a priority. However, in order to design effective marketing strategies that contribute to such development, it is necessary to know the consumer’s behavior. Under the hypothesis that the main reason for consumers to buy is altruistic (associated with the environment, ecology, animal welfare or rural and local development), the aim of this study was to know the main motivations of the organic olive oil consumer. The response to this objective was based on the Means-End Theory and for the analysis the “Hard laddering” technique was used, applied to a sample of 25 subjects. The results showed that health is the ultimate goal that motivates the purchase of organic olive oil, and that selfish motivations prevail over altruistic ones in the decision to buy or consume this type of food.