Estado actual de la investigación sobre Segmentación de clientes y Flexibilidad de la cadena de suministroel desafío futuro de la Microsegmentación

  1. Luciano Romualdo Novais 1
  2. Juan Manuel Maqueira 2
  3. Ángel Ortiz Bas 1
  1. 1 Universidad Politécnica de Valencia. España
  2. 2 Universidad de Jaén. España
Aldizkaria:
Dirección y organización: Revista de dirección, organización y administración de empresas

ISSN: 1132-175X

Argitalpen urtea: 2017

Zenbakia: 62

Orrialdeak: 16-34

Mota: Artikulua

DOI: 10.37610/DYO.V0I0.507 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Dirección y organización: Revista de dirección, organización y administración de empresas

Laburpena

his article analyzes the current state of the research on Customer Segmentation (SC) and Supply Chain Flexibility (FCS). For this, a systematic review of the literature is carried out to identify the lines of work developed as an intersection between the two concepts. This review makes it possible to identify the findings to date and to provide guidelines for future research in this area. In this paper we select and analyze 38 articles that were grouped into three lines of research: (1) Flexible processes along the supply chain and their impacts in the SC, where we analyze the flexibility in the fields of Manufacturing , Logistics, Marketing and Financial; (2) ICT as a technological support to the FCS and SC, referring to the approaches on Information Integration, its impact on the results, both operational and economic and in Electronic Commerce and (3) The variability of the demand and its relations with the FCS, where the uncertainty of demand and fluctuations in demand are analyzed. From this analysis, the consensus on the existence of a positive relationship between SC and FSC stands out. It also highlights the future challenge presented by research on the use of MS strategies, such as personalization and mass customization, as a productive response to the need for FCS.

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Esta investigación ha sido realizada con el apoyo del Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) de Brasil y del Ministerio español de Economía y Competitividad a través del proyecto de investigación ECO2015-65874-P.

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