Supply chain flexibility and mass personalization: a systematic literature review

  1. R. Novais, L.
  2. Maqueira, J.M.
  3. Bruque, S.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2019

Volume: 34

Issue: 8

Pages: 1791-1812

Type: Review

DOI: 10.1108/JBIM-03-2019-0105 GOOGLE SCHOLAR
Data source: Scopus