Effectiveness of the sports sponsorship image transfer: An experimental application

  1. Barreda-Tarrazona, R.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1984,  1865-1992

Year of publication: 2011

Volume: 8

Issue: 1

Pages: 89-91

Type: Review

DOI: 10.1007/S12208-010-0061-6 GOOGLE SCHOLAR
Data source: Scopus