The use of marketing decision support systems for new product design: A review
- Francisco Figueroa-Perez, J.
- Leyva-Lopez, J.C.
- Santillan, L.C.
- Pérez Contreras, E.O.
- Sánchez, P.J.
ISSN: 1875-6883, 1875-6891
Argitalpen urtea: 2019
Alea: 12
Zenbakia: 2
Orrialdeak: 761-774
Mota: Artikulua