A neural net-based model for decision making in marketing

  1. Merelo, J.J.
  2. Prietoa, A.
  3. Rivas, V.
  4. Valderrábano, J.L.
Journal:
Accounting, Management and Information Technologies

ISSN: 0959-8022

Year of publication: 1998

Volume: 8

Issue: 4

Pages: 237-253

Type: Article

DOI: 10.1016/S0959-8022(98)00012-5 GOOGLE SCHOLAR
Data source: Scopus