Calidad de los sitios web en el sector agroalimentario ecológico y sus factores explicativosel papel del cooperativismo

  1. Bernal Jurado, Enrique 1
  2. Mozas Moral, Adoración 1
  3. Fernández Uclés, Domingo 1
  4. Medina Viruel, Miguel Jesús 2
  5. Puentes Poyatos, Raquel 1
  1. 1 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

  2. 2 Universidad de Córdoba
    info

    Universidad de Córdoba

    Córdoba, España

    ROR https://ror.org/05yc77b46

Revista:
CIRIEC - España. Revista de economía pública, social y cooperativa

ISSN: 0213-8093

Año de publicación: 2019

Número: 95

Páginas: 95-118

Tipo: Artículo

DOI: 10.7203/CIRIEC-E.95.13207 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: CIRIEC - España. Revista de economía pública, social y cooperativa

Resumen

Los objetivos de este trabajo son examinar en qué medida las empresas españolas del sector de la agricultura ecológica están aprovechando el sitio web como canal de venta, identificar los factores que explican la calidad de estas plataformas virtuales y estudiar la relación de dicha calidad sobre los rendimientos empresariales. Para ello, se ha analizado la website de las empresas de aceite de oliva ecológico españolas, la mayoría de ellas cooperativas, identificando los factores relacionados con la calidad de sus sitios web. Entre dichos factores, se ha prestado una especial atención a la influencia de la forma jurídica cooperativa. Para alcanzar estos objetivos se ha utilizado la técnica QCA (Quality Comparative Analysis) en su variante fuzzy set (fsQCA), junto con otras técnicas estadísticas. Los resultados sugieren que las empresas oleícolas ecológicas, especialmente las cooperativas, presentan una escasa calidad de sus sitios web y que esta calidad está relacionada directamente con la obtención de unos mejores ingresos de explotación. Cabe destacar, que, entre los distintos elementos utilizados para valorar la calidad del sitio web, es la información sobre responsabilidad social corporativa la que se relaciona con más intensidad con los resultados empresariales.

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Fuente de los datos: Dialnet