La internacionalización de los servicios turísticos en AndalucíaCaracterísticas y factores determinantes

  1. MARTA MUÑOZ-GUARASA 1
  2. ENCARNACIÓN MORAL PAJARES 1
  1. 1 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Journal:
Estudios de economía aplicada

ISSN: 1133-3197,  1697-5731

Year of publication: 2019

Issue Title: Turismo, movilidad y desarrollo sostenible

Volume: 37

Issue: 1

Pages: 7-23

Type: Article

DOI: 10.25115/EEA.V37I1.2577 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Estudios de economía aplicada

Abstract

The objective of this study is to learn some of the determinant factors in the internationalization of tourist services in Andalucía in accordance with the Eclectic Paradigm (OLI) (Dunning, 1977, 1993). The study will focus on Andalusia in Southern Spain. In the Andalusian region there are no official data on internationalized companies. We have therefore conducted a survey of 130 internationalized tourist companies within the region. The results show that the ownership or specific advantages considered by the businesses themselves are the quality of service and the image that customers have of the company, price competitiveness and the professional training of employees. Regarding the advantages of locating abroad that are believed to be most important, those companies that engage in foreign investment highlight customer follow-up and finding new customers. As well, they greatly value those factors related to the destination market: size, and growth.

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