El e-business en el cooperativismo agrarioel caso del sector oleícola
ISSN: 1133-3197, 1697-5731
Year of publication: 2008
Volume: 26
Issue: 1
Pages: 211-232
Type: Article
More publications in: Estudios de economía aplicada
Abstract
Olive Oil is one of the strategic sectors in the agricultural context of Andalusia. The production of the Province of Jaén alone stands for 20-25 per cent of the total world oil produce. Nevertheless, around 90 per cent of this olive oil is sold in bulk. Under these circumstances, the use of ICTs with a marketing purpose represents an opportunity for the firms of the sector to reach the final consumers with packaged oils, without the participation of other agents. This paper is aimed to analyse the use of the Internet and other related technologies in management, focusing specially in marketing, through the results of a field research carried on olive oil firms from the Province of Jaén.