Desarrollo turístico en los pueblos mágicos de Méxicoidentificación de déficit y líneas de actuación

Abstract

Magic Villages is a program of the Secretariat of Federal Tourism that through a regional approach has diversified the tourist offer of Mexico. The localities, which due to their uniqueness have been attached to this program, have been involved in an activity that they had not carried out and to the one which now they must give an impulse to support the tourist development of the country and as a growth factor for their own residents. This doctoral thesis presents an exploratory and descriptive study in these localities, which aims to identify the conformation of their tourism product, the management relational dynamic and the competitive strategies that have influenced their consolidation as Magic Villages, in order to contribute a methodology applicable to similar tourist programs and thus contribute to the effectiveness of the same and, consequently, to the tourist progress of the communities incorporated to them.