La responsabilidad social como factor estratégico en el sector de las Cajas de Ahorro

Abstract

The aim of this research work is analysing the Enterprise Social Work (ESR) as a strategic variable within the management policies established by the new entities that constitute the Savings Banks, taking into account two analysis variables: the self-management policies and the Social Work (SW). It can be concluded that within the self-management policies the strategic character of the ESR is limited by the high grade of institutionalization of such practice, especially by the usage of the Global Reporting Initiative (GRI) standard as a consensus mechanism for the construction of sustainability memories. Such premise leads to the presence of isomorphic social structures within the responsibility scenario designed by the evaluated entities. As a result, a strategic scenario on the management and application of the SW may lead to positive synergies affecting to the enterprise result.