Brand identity documentation: A cross-national examination of identity standards manuals

  1. Jordá-Albiñana, B.
  2. Ampuero-Canellas, O.
  3. Vila, N.
  4. Rojas-Sola, J.I.
Journal:
International Marketing Review

ISSN: 0265-1335

Year of publication: 2009

Volume: 26

Issue: 2

Pages: 172-197

Type: Article

DOI: 10.1108/02651330910950411 GOOGLE SCHOLAR
Data source: Scopus