Análisis de la gestión de las Tecnologías de la Información y Comunicación en el sector del aceite de oliva ecológico

Zusammenfassung

This Ph.D. thesis examines the extent to which Spanish organic olive oil sector companies make use of information and communication technologies (ICT) to improve their sales on the domestic market and their presence on internationaJ markets. The study conducted indicates that these companies make scant and inadequate use of JCT to improve their commercial position, both at home and abroad. Moreover, it has brought to light important structuraJ problems that could be the reason for this poor use of ICT EquaJJy, using data enveJopment anaJysis (DEA), it has shown that engaging in electronic business and in foreign trade are positive factors for corporate efficiency in this sector.